Defining your brand identity is a piece of cake!

I understand the challenges that come with defining your brand identity because I struggled to figure it out too.  After some research, I realized that my brand is all about me.  I am modestly speaking of course!

As a matter of fact, your brand is all about you.  Similarly, just like a cake can have many layers, you have many layers too.

To define your brand identity, take all of your layers into consideration.

First Your Why

First of all, to define your brand, you need a firm foundation.  That foundation, that base layer that holds the cake up is your why.

Why do you do what you do?  Are you going to start a business, why?  Why did you go into this field?

In the long run, your why will help you build a brand, give you the passion for getting through difficult times and give you the drive to keep going.

In fact, often people ask me why I do what I do.  They want to know what’s behind the business card, business clothes, and website.  They are looking for something meaningful that builds a sense of trust.  Here’s my why.

I have a passion for the hard-working business owner.  Growing up in my family’s food service business gave me an acute understanding of the sacrifices that business owners make to grow and maintain a successful business.   I work hard to deliver the most effective and efficient solutions to make the business owner successful without adding an additional task on their already full plates.

The many layers of you

Your brand will have many layers.  Because of that look inside yourself for your why, history, loves, family, needs, and dreams!

Truly, it doesn’t matter what other people are doing.  Just be you!

Your brand should reflect the unique individual God made you to be.

Fun and quirky

Don’t forget to add the fun layers of your personality to your brand.  Do you have a dry sense of humor? Do you love dogs?  Are you a Star Wars fan?  Are you a rock climber?  Do you like shopping?

Whatever is fun or even quirky about you is what makes you unique and most of all relatable.  Mostly, people want to engage in communities of people just like themselves.  Be yourself, and you will find the perfect customers for your brand.

Reevaluate and refine

Finally, it’s important to reevaluate and refine your brand.  Your layers may change as you change.  Take time out on a quarterly basis to think about your layers.  Always strive to improve yourself and your brand.

Ever wonder how Joanna & Chip Gaines became such a successful business?  Read my post Which Came First the Brand or the Business?