“There’s MORE than money in that list…”
“There’s money in that list,” is a common phrase among marketing gurus. However, there’s much more than money in your email list. As a small business owner, you can’t afford to ignore email marketing because, yes, there’s money in that list, and there are trust-building opportunities.
People do not buy goods and services. They buy relations, stories and magic. -Seth Godin
Your email list is a way to connect with your customers on a personal level. The stories you tell and the relationships you form are what builds enough trust for a person to buy from you. There are many reasons to utilize email marketing for your business, and here are my top three.
Three reasons why you need email marketing for your business
1. You own your email address list
Nobody can take it away from you. What if Facebook or any other social media platform shut down tomorrow? What would happen to all of your followers? They would be gone!
On social media platforms, you have zero control over your posts. The platform’s algorithm decides who will see your posts and when. You can pay advertising fees to social media giants, but how many random people will see your ad among the other of thousands of posts?
Your email list is like a bullseye target. You built it, people asked to be on your list and you send them the information they are especially interested in viewing.
2. You use it to build relationships with customers
Building trust and relationships with your potential and current customers is your #1 priority in today’s media-centric world. People want to know who you are and figure out if they can trust you without having a one-on-one look-you-in-the-eyes conversation.
Consumers have so many options when it comes to purchasing goods or services. Why should they buy from you? Because you have invested your time and talent into nurturing your customers by communicating your value through email.
3. Email Marketing is a low-cost advertising tool
You are missing out on a low-cost marketing tool that puts your ideas, product, or services right in a customer’s Inbox. How else can you directly connect with your targeted audience? You could purchase postcards and send a mail campaign, or buy a billboard or a television commercial at quite a substantial cost.
Most email service providers provide free service up to 1,000 subscribers. By investing time and resources in your email system upfront, you will be able to send targeted messages to your customers for years to come.