Have you ever heard the saying...
"There's money in that list?"
As a small business owner, you can't afford to ignore email marketing, building an email list and nurturing potential and current clients. There are so many reasons to have an email marketing system but here are my top three:
You own your email list. Nobody can take it away from you. What if Facebook or any other social media platform shut down tomorrow. What would happen to all of your followers? They would be gone! Not with your email list. You built it, people asked to be in your list and you can download it at any time.
You need to build relationships with your potential and current customers. People want to hear from you consistently with value-adding information. Consumers have so many options when it comes to purchasing goods or services. Why should they buy from you? Because you have invested your time and talent into nurturing your customers through the email you've built a relationship.
You are missing out on a low-cost marketing tool that puts your ideas, product or services right in a customer’s Inbox.
Here are just three Email Marketing Statistics for 2019 that demonstrate the power of email marketing*
99% of consumers check their email every day!
83% of B2B companies use e-newsletters as part of their content marketing program!
73% of millennials prefer communications from businesses to come via email!